The U.S. Travel Association and the National Council of State Tourism Directors (NCSTD) this week honored Pure Michigan with five Mercury Awards. Pure Michigan was recognized as having the best state tourism television advertising, best state radio advertising, top social media presence, best partnership advertising program and top public relations effort, won jointly with the state of Wisconsin for the“Who is the Real Mitten State?”initiative.
The Pure Michigan brand was created by the Birmingham, Michigan office of McCann Erickson.
“It is an honor to again win NCSTD recognition for our work in showcasing Michigan as a great travel destination,” Michigan EconomicDevelopment Corporation President and CEO Michael A. Finney said. “Pure Michigan is a powerful brand, one that resonates strongly that Michigan is a great state to live, raise a family, work and own a business.”
With Pure Michigan on the rise, the number of partners and stakeholders throughout the state has grown. Pure Michigan Business Connect, launched in 2001, has expanded into an $8 billion, multi-year initiative to help Michigan companies grow. Last week the new standard license plate for the state was unveiled featuring the Pure Michigan brand and the michigan.org website. Read more